03 - Understanding new digital media services


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05 - secondary research

SECONDARY RESEARCH TO GENERATE IDEAS FOR A MEDIA PRODUCT OR SERVICE. Skills needed to be a TV/ film reviewer  - communication skills - patience - writing - speaking - empathy - confidence https://www.quora.com/What-skills-does-a-film-critic-need There are many more skills for example if you want to be a TV / film reviewer you have to be a active listener to be able to reviewer and analyse different films, TV shows etc. Skills needed to be a successful youtuber   - you needed to have a good understanding of the YouTube platform - solid content research skills - video editing skills - social media presence - digital awareness https://vidooly.com/blog/skills-video-creators/ Most watched TV shows - stranger things - orange is the new black - You - 13 reasons why - the haunting of hill house - peaky blinders - Riverdale https://www.google.com/search?q=most+watched+netflix+series&sourceid=ie7&rls=com.microsoft:en-GB:IE-SearchBox...
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06 - target audience

Target audience -   The target audience for my YouTube channel which is based on reviewing TV shows is going to be based around 15-25 years olds, C2DE working class. I feel this is the best suited age as I have spoken to a few people about weather they watch TV shows or not and this is around the ages I got. my YouTube channel is suited for both Men and Women as TV shows range from many different genres which is suited for both. I have researched many different TV shows and seen the ones that are most popular by men, most popular by women and which TV shows are most popular by both.  My YouTube channel is suited for everyone so it would be social class. Where my production varies it is suitable for anyone and everyone one to watch. the main psychographics would be the strugglers and the mainstreamers.  Through my YouTube channel I feel my target audience will be able to understand and relate to what I am reviewing. The reason my tar...
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07 - Gap in the market/ existing products similar

Blog post 7 -  Existing products/ services similar to my idea: On YouTube there are many different You Tubers that review TV shows which are similar to my idea for example Austin Burke, Binge watchers, Jeremy Jahns, Chris Stuckkman , all review TV shows on Netflix and give you a full review on how the film is and what they are which is interesting to me as this is similar to what I want to do. Viability of my new product or services: My idea is to create a YouTube channel on reviewing TV shows on Netflix. I want to help people decide and chose which TV shows to watch and give them a review and rating of how good the TV show is. I feel this will be very helpful as you often see people asking questions about what TV shows to watch on Netflix so I feel my channel will the useful to a lot of people. Gap in the market: Most You Tubers focus on more then one genre. They usually pick out many different types of genre films/ TV shows to talk about whereas in mi...
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